In recent years, the tourism industry in Indonesia has experienced significant growth, playing a vital role in the country’s economy. With the emergence of digital technologies and data analytics, researchers and policymakers are now leveraging these tools to enhance sustainability in the tourism sector. A recent research study conducted by Gede Surya Mahendra, a lecturer in the Information System Study Program at Universitas Pendidikan Ganesha, sheds light on the potential of data visualization in promoting sustainable tourism, particularly in the picturesque province of Bali.
Tourism, as defined in the study, encompasses the journeys undertaken by individuals from one place to another within a specified period. The COVID-19 pandemic has underscored the importance of sustainable tourism practices, prompting researchers and industry stakeholders to explore innovative approaches for optimizing tourism potential while preserving natural and cultural heritage.
Mahendra’s research focuses on analyzing the distribution of tourist locations in Bali to identify areas with high potential for sustainable tourism development. By collecting and visualizing data using Tableau, a powerful data visualization tool, the study aims to provide insights into the equitable distribution of tourism resources across Bali, ultimately contributing to the United Nations Sustainable Development Goals (SDGs).
The research findings highlight several key insights. Among the top-rated tourist attractions in Bali are Penglipuran, Goa Lawah, and Jatiluwih, showcasing the rich cultural and natural diversity of the region. Additionally, the study identifies popular tourist destinations such as Bali Zoo, Garuda Wisnu Kencana (GWK), and Kuta Beach, based on Google reviews, indicating areas of high visitor interest.
By leveraging Tableau’s visualization capabilities, Mahendra’s research not only facilitates data-driven decision-making for tourists but also supports the broader goal of promoting sustainable tourism practices aligned with the SDGs, primarily related to Sustainable Development Goal (SDG) number 9 (Industry, Innovation, and Infrastructure) and SDGs number 11 (Sustainable Cities and Communities). The visualization tools enable stakeholders to assess the environmental impact of tourism activities, promote responsible travel behavior, and allocate resources effectively to enhance visitor experiences while preserving Bali’s unique heritage.
Furthermore, the collaboration between the Information System Department and researchers like Mahendra underscores the commitment of educational institutions to contribute to sustainable development initiatives. Through interdisciplinary research and the application of innovative technologies, academia plays a pivotal role in advancing sustainable tourism agendas and fostering greater awareness of environmental conservation and cultural preservation.
In conclusion, Mahendra’s research exemplifies the transformative potential of data visualization in promoting sustainable tourism and aligning with the SDGs. By harnessing the power of information systems and digital tools, stakeholders can work together to create a more sustainable and inclusive tourism sector that benefits both local communities and global travelers.
This research not only contributes to academic knowledge but also provides actionable insights for policymakers, industry practitioners, and tourists seeking to make informed choices for a more sustainable future.